SMART PRODUCTS
Products that accompany their Users
Smart products, AI-based user support and communicational designs have raised the bar of customer expectations worldwide to a new level. Nowadays, users expect their products to assist them before, during, and after use. With Empolis Content Express®, we offer the opportunity to easily and seamlessly transform your customer product experience according to these needs and realize in-product support, marketing, and sales.
Smart Purchasing
Start with a product catalog and a product configurator that come with the same intelligent information as the product after purchase. Simplify the configuration by letting your product configurator pick up on your customer’s mindset – by using semantic networks in the form of the knowledge graph. As this technology follows an approach that works similar to our human brains, knowledge graphs pick up your customer from their exact point of thought – and take the next steps with them in line with their way of thinking. Right up to the purchase.
All Products can become Smart
Should your products already have a display, you can directly show helpful information there. Even with very small displays, QR-codes/numerical codes are almost always possible. This allows the user to be referred directly to helpful information on their smartphone. And if the display is large enough, all possibilities are open to you to bring helpful information to the user. If your product can already be controlled by voice assistant, then valuable information on operation can also be transmitted to the user via voice output.
Guided Use
As soon as your products are equipped with their own sensor technology, undreamt possibilities for user guidance open up: Imminent errors can be avoided by appropriate user guidance, existing problems can be solved by guided user interaction – and recommendations to try out previously unused product features can be given.
EMPOLIS CONTENT EXPRESS®